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  • Writer's pictureCarolina Gonçalves

Home Staging: Importance and tips

Updated: Oct 3, 2023

Selling or renting a property is not usually a simple task, as we all know.

In any case, this task can be streamlined with the use of Home Staging, a quick decoration technique used to enhance the property, making it more attractive for renting or selling.

So what is Home Staging?

Home Staging is an English concept that emerged in the 1970s in the United States due to the huge amount of properties available at the time. The strategy appeared in Great Britain during the 1990s and gradually spread throughout Europe.

The aim of Home Staging is to modernize the property, making it more attractive to prospective tenants or buyers and pushing them to close the deal as soon as possible. This technique is characterized by transforming the property through decoration in a quick, practical and affordable way.

Home Staging: Ways to improve with minimal expense

Home staging doesn't have to be expensive, and there are some home organization strategies that can be applied when the budget is tight. Here are some home organization tips that you can incorporate without spending every last penny:

Not all rooms have the same level of importance, so focus your efforts and most of your budget on the rooms that are most likely to have an impact on the client's choice. The main spaces for potential buyers are the living room, the main room and the kitchen, so we suggest paying special attention to these parts of the house.

Turn each room into a blank slate: when showing the house to potential buyers, the aim is for them to imagine themselves living there. To make this easier, it's a good idea to strip the place down to the bare essentials, such as photographs, fridge magnets, items of clothing, etc.

Eliminate the "junk": everything, no matter how small, takes up space and this is the main element to take into account when buying a house. Eliminate everything that is superfluous so that the room is essentially as open as you would expect and gives a more pleasant feeling of the space and its size.

Choose a neutral color: colors are a way of communicating a person's character, but as you probably know, tastes are relative. Stay away from strong colors, as much as you might expect, and opt for neutral tones, such as white or grey, to please as many buyers as possible.

Remember the lighting: lighting is a decisive variable in how we see a room. A poorly lit house is a sad house, but a pleasantly lit house gives a feeling of well-being and has a positive effect.

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